• Cherif Hennaoui

    Digital Brand Consultancy

  • Digital manager, helping companies to connect users with their own brand, by building a vision, evangelizing about digital transformation opportunities and developing cross canal & cross device interactive experiences.

    10+ years’ experienced in an international environment, having led multiple strategic missions in several industry sectors: Automotive, eBusiness, banking, Marketing and Advertising.

    Highly interested in user centered design and projects management.
    Currently occupying the position of Senior Account Manager at DigitasLBi France (Publicis Group) for local and international key accounts, such as NISSAN; CDiscount, La Redoute

    Being always keen in facing new challenges and exploring new ways to generate innovation at the intersection of business, design and technology.

    Specialties: product management, digital strategy, digital marketing mix & communication, user experience, product marketing, content strategy, mobile, social.

    What I like to do: Client Services / Take Brands in hand for their digital transformation / Connect Consumers and Brands / Innovate and solve problems / Think products blending digital and physical

  • EXPERIENCE
     

    Plan.net ( Service plan)

    CEO/ Founder DigitalNotice (consultant)

    – present

     

    • Digital strategic planning: audits, benchmarks, trend studies, personas, consulting and support.
       
    • Conception and realization of digital & editorial strategies: content marketing, brand content, employer brand, storytelling, inbound marketing, for external and / or internal issues, BtoB and BtoC.
       
    • Management of complex cross-functional projects, interface with all services (management, communication, IT, purchasing, HR) and multidisciplinary teams.
       
    • Training and support for customer /collaborators in the use of new digital devices: tools and good practices (UX / CX, KPIs, planning & editorial production, CMS, etc.).

    Plan.net ( Service plan)

    Account Executive

    – March 2018

     

    • Digital strategy (campagnes, e-marketing, CRM, Web 2.0, social media)
    • Conception /development and implementation of a digital action plan in sync with Media and Print agencies
    • Design and implementation of multichannel campaigns
    • Account : BMW France / Mamie Nova / XLS Medical / Bonne Maman

    DigitasLBi France (Publicis Group - Agency of the Year 2013)

    Internationnal Senior Account Manager

    – Present

     

    Responsible for Regional Business Unit, for a European automotive customer (NISSAN)
    8 month Expatriation in Moscow to build up local team and provide Guideline & central methodology:

    • Consultancy and deployment of the European digital communication strategy in the Regional -Business Unit (Russia / Ukraine/ Kazakhstan)
    • Delivering planning & project management for the Regional Business Unit based on a global Marketing plan (including all digital platforms: desktop, mobile, tablet, applications) Localization
    • Project management of numerous major digital campaigns simultaneously.
    • Coordination of the internal CMS team, technical team, as well as local third parties
    • Management of project manager team dedicated to EAST local project.
    • Digital performance follow-up and KPI monitoring
    • Budget management
    • Liaising with Nissan Europe and the Regional Business Unit in order to adapt the central strategic recommendations to the local needs
    • Client service: consultancy and customer relationship management
    • DOA management
    • Strategic watch report & Inter-agency SWAT meeting ( ATL/BTL/ Digital)

    DIGITAS France

    Senior Project Manager

    – 2014

     

    ACCOR Hotels (EtapHotel.com):
    • Purchase funnel improvement
    • Digital mix management
    • Steering committee

    SOCIETE GENERAL (Disponis.fr):
    • Implementation of on-line marketing campaigns acquisition and retention,
    • Offshore agencies management: creative briefs, content management...
    • audience acquisition strategy
    • KPI monitoring
    • Budget Management.

    CDISCOUNT.FR:
    • User Experience improvement
    • Functionnal specification management

    LA REDOUTE :
    Italian Site Location in an International Context.
    • Methodological and Operational Support / Definition of process /
    • Coordination of Business Units (Redcats Group at New-york)
    • UAT management
    • Audit of the 3 e-commerce platforms
    • Business Analysis Regulated

    IIM - Institut de l'internet et du multimédia

    JURY 
    – Jan 2015
     
    Jury interventions from 5th year students in Marketing & Communication at Leonardo da Vinci University.

    Entrecom

    Account Director (all Digital Topics) 
    – Jan 2008
     
    Account : EDF / SUEZ / PMU / MISSION LOCAL ...

    JVC Professional Europe Ltd.

    Digital Project Manager 
    – Mar 2007
     
    Interractive manager in charge of new E-commerce plateform setup for JVC professionnal

    Havas Worldwide London

    Project Manager 
    – Feb 2006
     
    Online Advertising campaigns for several Account :
    • Peugeot
    • IBM
    • British airways

    Cegelec NDT

    Assistant Manager Business Development

    – May 2005

     

    • Provide answers to call for tender ( North Africa region)
    • Maintain and update the company’s Customer Relationship Management (CRM) system
    • Be proactive and look for new sales opportunities
    • Identify, pursue, and close on leads in a virtual environment.
    • Support marketing and product development with sales data and customer feedback
    • Ability to create brochures,Marketing Materials.
    • Improve and develop company web pages and social media profiles.

  • MANTRA

    It’s kind of fun to do the impossible.

  • SKILLS
     

    Digital Audit

    Agile Methodologies

    Visio

    Web Project Management

    Adobe Marketing Cloud

    E-commerce

    Digital strategy

    Planning strategy

    Social Media strategy

    Mobile App

  • EDUCATION
     

    IIM - Institut de l'internet et du multimédia

    Master's II degree Marketing Management Internationnal Institut of internet (Institut Internationnal du multimédia) 2001 - 2006

     

     

    Université Paris X Nanterre

    DUT Génie électrique et informatique industrielle (GEII) Electrical and Electronics Engineering 2000 - 2002

     

     

    Lycée l'Agora ( Puteaux - France)

    A-levels / high school diploma / Bacalauréat Present - 2000

     

  • REFERENCES
     

    Tillmann Kühn
    Global Client Service / Account Director

    Cherif did a great job managing digital campaigns, platform evolutions and overall digital solutions for the Nissan Russia Account (1st Nissan Europe market). His strong project management skills and temporary expatriation to Moscow made him a key asset for the local and central client he served perfectly well but also a relevant partner for the local agency.
    I need to mention Cherif's positive and solution oriented mindset that I would definitely recommend to any organisation looking for an experienced professional with international digital marketing background.

    Matthieu Deboeuf Rouchon
    Funder & CEO MDR Média Consulting | Emarketing & Ebusiness Dpt Director at IIM

    Cherif is a very efficient person who like challenges and team working

    Virapin Paula
    Digital Project Manager

    Cherif is a detail-oriented manager who watches the balance sheet like a hawk without loosing sight of strategic objective.

    Geoffrey Mondet
    Chef de projet chez Sotravo (Solocal Group)

    Cherif prend la bonne mesure des choses, ce qui lui permet de pouvoir gérer les priorités et les risques efficacement.
    Egalement, il sait déléguer et faire confiance, ce qui est une qualité indispensable lorsqu'on manage.
  • CONTACT ME! 

    10 rue Ledru Rollin Suresnes
    +33688468570
  • Photos & Videos

    Take a look and enjoy!

    Project : BMW & Wework Paris

    BMW i et WeWork paris lancent la première « Semaine de l’Electromobilité & de la Connectivité » pendant laquelle la marque automobile présente la Nouvelle BMW i3s au cœur des locaux WeWork de la rue La Fayette (Paris IX). Chaque membre de WeWork peut utiliser l’habitacle durable et connecté de la BMW i3s comme lieu de réunion, de réflexion ou de travail. BMW i met également une flotte de véhicules électriques à disposition de la communauté WeWork tout au long de la semaine.

    NISSAN RBU EAST

    Local embeded product site made with Adobe CQ6

    Project : NISSAN EUROPE / DigitasLbi

    «Chase the Thrill», a cutting-edge virtual reality experience from Nissan & DigitasLBi

    Project : NISSAN JUKE

    NISSAN JUKE full exploration module

    Project : NISSAN Patrol / FWA

    The new Nissan Patrol exploration module immerses the user in a full-screen interactive video experience. He’s taken on a luxury urban safari in a city that can change upon his interaction!

     

    https://thefwa.com/cases/new-nissan-patrol-luxury-without-limits

  • LET'S CHAT

    +33688468570
    Paris Area, France